Design > Prospective Student Guide

Prospective Student Guide

The Prospective Student Guide was redesigned to serve as a concise, visually engaging introduction for individuals exploring the University of Utah. Previously a dense, text-heavy booklet, it underwent a complete transformation to work in tandem with the Viewbook—providing just enough information to spark curiosity without overwhelming the reader.

To better address the needs of a broad audience, we created four tailored versions of the guide, each featuring custom content and visuals. This approach allows Admissions to deliver messaging that feels personal and relevant while giving recruiters a portable, targeted tool for fairs and events.

Each guide incorporates curated photography that highlights academic life, outdoor recreation, downtown Salt Lake City, and Utah’s iconic landscapes. Bold red figures amplify notable accolades, reinforcing the university’s strong reputation. Design elements such as upward-facing corner patterns and varied brand colors help divide content and strengthen visual identity. The final product is a clear, energetic, and easy-to-navigate resource that encourages prospective students to explore the U with confidence.

2025-26 PSG (with new branding)

Open college brochure featuring program information, student activities, financial options, and a campus photo in autumn.

Tri-fold brochure with scenic mountain landscape top view, vibrant cityscape at night, and images of smiling young women. Contains text about outdoor activities, financial options, and enrollment information.

Tri-fold brochure with a mountain landscape photograph on the front cover, featuring Mount Timpanogos, Utah, and images of a city skyline at sunset, with text sections about a youth camp, exploring financial options, and adventure activities.

Bifold brochure featuring scenic mountain view with lush green landscape, promoting a summer camp and adventure activities, with sections about the community, climbing options, and enrollment dates.

Brochure from University of Utah with information on campus, climbing activities, academic programs, scholarships, tuition costs, and enrollment deadlines, featuring images of Salt Lake City skyline, a rock climber, and students at a sports event.

University of Utah brochure featuring city skyline at night, students taking a selfie, and a football team celebrating, with information about admissions, scholarships, and tuition fees.

Design brochure for University of Utah admissions with images of Salt Lake City skyline, a mountain climber, and students holding a flag, and sections on academic programs, financial options, tuition fees, and enrollment dates.

College brochure with information about university programs, admissions, tuition, and campus life. Features images of students and campus views.

2024-25 PSG (before new branding)

Out-of-state applicants 2024 prospective student guide for university, featuring a scenic mountain view through three windows, colorful graphics highlighting campus life, student pictures, and application information.

A panoramic view of mountains, greenery, and a bridge seen through three large windows. Below, there is a brochure or poster with information about prospective students, campus life, and admission procedures, featuring pictures of students and campus

Divided into three sections with a panoramic view of a cityscape and mountains in the background, featuring a student guide for Utah Residents in 2024, and additional information about campus life, scholarships, and student programs.

View of a university campus with modern buildings, surrounded by green trees, with snow-capped mountains in the background during sunset or sunrise.

A brochure about the University of Utah featuring campus life, locations, admission process, and important dates, with images of students and city skyline.

A scenic view of a university campus with a modern pedestrian bridge over a road, surrounded by lush green trees and mountains in the background. Overlay text advertises a prospective student guide for transferring applicants to the University of Uta

University promotional brochure highlighting campus life at the University of Utah, featuring images of diverse students in class and social settings, with information on campus culture, transfer admissions, global locations, and application deadline

Aerial view of Utah State University campus with mountains in the background, autumn foliage in the foreground, and text overlay promoting the 2024 academic year prospective student guide.

A tri-fold brochure promoting Utah State University. It features images of students and campus scenes, with sections about campus life, scholarships, application instructions, and important dates.