Design > Campus Vist Packet

Campus Vist Packet

The Campus Visit Packet supports prospective students, families, and guests during guided and self-guided tours, presenting key information—maps, academic overviews, admissions steps, financial aid details, and counselor contacts—in an organized, highly visual format.

The design positions Salt Lake City as a new “basecamp,” using bold introductory messaging and adventure-themed headers to emphasize that students never climb alone at the U. Visual cues such as upward patterns, ridgeline graphics, and directional dotted lines help guide the reader intuitively through the material. Sweeping campus imagery and a full fold-out map bring the campus experience to life, encouraging visitors to imagine their own journey here.