Design > Social Media & Paid Ads

Social Media & Paid Ads

Our paid advertising campaigns roll out in five strategic phases throughout the academic year, targeting audiences across five key states. Each phase is built on extensive A/B testing, allowing us to continually refine our messaging, visuals, and overall creative approach based on real audience insights.

As Art Director and Designer, I lead the full creative process—from shaping the conceptual direction to designing the visual assets and guiding the strategic deployment of each campaign. The work blends bold, vibrant imagery with a strong, cohesive brand identity, ensuring every ad is not only eye-catching but also memorable and meaningful. Together, these elements create a compelling visual narrative that strengthens our message and drives engagement.

2025-26 Social Media & Paid Ads (with new branding)

A collage of promotional images for the University of Utah featuring outdoor scenes, students engaging in activities, and campus views. Text highlights education benefits, campus opportunities, and motivational messages.
A collage of nine images promoting the University of Utah, featuring outdoor activities like biking, climbing, and hiking, with texts such as 'Reach New Heights,' 'Gear Up for Greatness,' and 'Discover Your Future.'
Multiple digital screens displaying a promotional image of excited young people in red shirts, with the text 'Big surprises await you in Utah' and University of Utah logos.
A promotional graphic for the University of Utah featuring an aerial view of campus with mountains in background. The text reads 'Gear up for greatness.' The university's logo is visible on the lower left corner.
Promotional graphic for the University of Utah with three people standing outdoors at night under the stars in a field with mountains in the background. The text reads "Dream Big at the U of U" and there is a logo for the university in the bottom lef
A promotional display featuring a young skier standing on snow, holding a purple and pink snowboard, with trees and a snow-covered landscape in the background. The display includes the slogan: "Chase peaks, powder, and your potential" and the logo of
Two young women in a laboratory working with electronic equipment. One of them is holding a small object, and they're looking at a smartphone. They are wearing University of Utah sweatshirts. There is a slogan on the top left that reads, 'At the U, i
Students working on laptops at a table in a modern building with large windows, promoting the University of Utah with the slogan 'A degree from the U takes you higher.'
A promotional image for the University of Utah featuring an aerial view of the campus at sunset with mountains in the background. The text on the image reads, "Your Next Peak? The University of Utah." The university's logo and name are also displayed
A promotional graphic for the University of Utah showing three young people on rocks outdoors with a sky background. The text reads 'Adventure Begins Here' in bold red and black. The university's logo is displayed in the bottom left corner.
Multiple digital screens displaying a promotional image for the University of Utah featuring a person riding a bicycle on a trail through green hills with mountains in the background, and the text 'Reach New Heights' in bold black and red letters.
A promotional graphic for the University of Utah features a person rock climbing outdoors on a rugged, orange-brown cliff with a landscape in the background and a partly cloudy sky. The graphic includes the University of Utah logo, and the text "Reac

2023-25 Social Media & Paid Ads (before new branding)

Group of five diverse young adults standing in front of a waterfall, posing for a photo. The image includes promotional text and the University of Utah logo, encouraging applications by December 1.
A young woman with long dark hair, wearing a red t-shirt and blue jeans, standing outdoors with a backpack over her shoulder, looking into the distance.
Students walking on a sidewalk campus with autumn trees and mountains in the background, overlaid with text and university logo.
Promotional flyer for the University of Utah encouraging students to find their home and passion, with application deadline of December 1st. Features a young woman with a backpack and a young woman splashing water.
A brochure with a photo of a modern university building, greenery, and mountains in the background, promoting discovering the university and signing up.
Flyers for the University of Utah promoting application to the university with a photo of a diverse group of students in a classroom, featuring branding and text emphasizing value and encouraging applications.
A group of students in red shirts celebrating on a football field with a mascot and a stadium in the background, promoting new student orientation at the University of Utah.
Two young women wearing red shirts and shorts smiling and making a hand gesture at a football stadium during a college orientation event.
Students at a university event with a mascot in a football stadium. Two women wearing red shirts and sunglasses are smiling, holding signs with the University of Utah logo. The mascot, dressed in a red sports jersey with the number 96 and a bird head
Three young men standing on a sports field in red shirts, with two of them flexing their arms and smiling, in a stadium with seats and other people in the background.
A large group of students exiting a historic campus building with pillars, stairs, and banners, wearing casual summer clothing.
A group of diverse university students and a mascot wearing red Utah Utes attire celebrating and cheering on a football field during a new student orientation event.
A group of diverse students in red shirts celebrating on a football field at the University of Utah, promoting new student orientation.
A promotional poster for the University of Utah showing students walking outside the campus building with the words 'Apply Now' and the university logo, emphasizing the university's value.
A promotional graphic for The University of Utah featuring students in a lecture hall. It includes the university logo, and text promoting application with the message 'Consistently named a great value' and 'Apply now.'
A promotional graphic for the University of Utah with a photo of diverse students in a classroom and text highlighting their great value rating and application call to action.
A promotional poster for the University of Utah featuring two smiling students sitting on outdoor steps, with a partly cloudy blue sky in the background, and a bold message encouraging applications.
Classroom scene at the University of Utah with students and a teacher, promoting university application.
Two women standing outdoors in front of a red University of Utah sculpture, making hand gestures and smiling.
Aerial view of the University of Utah stadium with a football game in progress, surrounded by a cityscape and mountains in the background. The image includes the university's logo and a call to action to discover and sign up.
Group of people walking outdoors on a campus-like setting with trees and a white building in the background, participating in a sign-up event.
Group of diverse young people in red University of Utah shirts taking a selfie on a football field.
A group of four diverse young adults sitting on green sofas in a modern, well-lit space, smiling and making the 'L' hand gesture. The image is part of a promotional sign with the text 'Discover the U' at the top and 'Sign Up' at the bottom.
A university campus with modern buildings, green landscaping, and a parking lot, featuring the University of Utah logo and a sign inviting viewers to discover the university and sign up.
Group of young women and a mascot wearing a basketball uniform posing in front of a balloon backdrop with the University of Utah logo, promoting discovering the university and signing up.
A woman walking on the Utah University bridge with a reflection of herself and the bridge in a puddle on the ground, under a partly cloudy sky.
Promotional poster with a photo of a historic building with columns, a lamp post with the Crimson banner, and a green lawn. The text reads: "Find your HOME. Find your PASSION. FIND U." with a call to apply by December 1 and the University of Utah log
Students walk on a pathway outside a modern building with large glass windows, landscaped with colorful flowers and trees, mountains in the background, and a clear sky.
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