Design > Billboards

Billboards

Bold, succinct messaging paired with powerful, visually arresting imagery creates advertising that both captures attention and lingers in the memory. Each design leverages strong contrast, dynamic composition, and a clear visual hierarchy, ensuring the message can be understood in seconds. Together, these elements transform a simple roadside placement into a memorable brand moment that sparks curiosity and inspires action.

Size: 22.9 ft by 10.6 ft

2025-26 Billboards (with new branding)

Billboard advertising the University of Utah, showing campus buildings, trees, and mountains in the background with a blue sky and clouds, prompting viewers to imagine their future at the university.

Billboard promoting the University of Utah football team, featuring a group of students in red shirts cheering at a game, with the message 'It's never a solo climb' and a call to learn more at utah.edu.

2022-24 Billboards (before new branding)

These three billboards were part of the annual recruitment advertising cycle, each launched seasonally to align with application timelines.
• “Life’s a Voyage” ran in late fall and early winter.
• “Your State” ran in late winter and early spring.
• “Reach Your Peak Potential” ran during the summer.

Each message rotated on a three-week schedule throughout Utah, using bold visuals and concise messaging to capture attention and inspire inquiry.